Focused workshop
A focused session around one marketing challenge, skill to improve or practical tool.
DG Lab | Training & Workshops
Build stronger skills where the work happens.
Practical learning for teams that want clearer thinking, useful tools and skills they can apply to real marketing work.
Team learning
Training should change more than the meeting calendar.
DG Lab training is built around what people should understand or do better afterward. The goal is not to fill a session with slides. It is to leave the team with clearer thinking, practical tools and a better way to approach the work.
Formats
Flexible enough to fit the challenge.
The format follows what the team needs to learn. We do not force every team into the same program.
Team training
Structured learning that gives the team a shared base, common language and time to apply the ideas.
Custom learning program
A tailored series that connects several topics or builds skills around a bigger business need.
Learning areas
Built around practical marketing skills.
Programs can draw from the same areas that shape add2go consulting and DG Lab courses.
Marketing strategy
Priorities, audiences, positioning, customer journeys and the role of each channel.
Email marketing
Email basics, customer moments, email types, planning and better writing.
Customer journey
Understanding needs, moments, friction and how communications support the experience.
Digital marketing
Connecting channels, content and customer experience around a clearer role for digital.
Marketing enablement
Practical tools, processes and ways of working that make the work more consistent.
Applied writing
Turning strategy and audience understanding into clearer, more useful marketing communication.
How it works
Start with what the team needs to improve.
Useful training starts by understanding what the team needs to do better, not by choosing a workshop title.
Understand
Understand the team, the business context and the skill that needs to improve.
Design
Shape the content, examples and exercises around that need.
Deliver
Facilitate clear, practical learning with space to discuss and apply the ideas.
Apply
Give the team useful tools and next steps so the learning continues after the session.
Training for your team
What does your team need to get better at?
Tell us what the team wants to improve. We can build the learning around the real work instead of forcing it into a generic package.