Direction
Get clear on the business problem and what marketing needs to do.
What we do
Clear marketing thinking that leads to action.
We help businesses and marketing teams find the real problem, choose a clear direction and make the work easier to do.
One connected approach
Four ways we can help. One connected approach.
The answer is rarely just one campaign or channel. We start with the business challenge, then bring together the right mix of strategy, launch planning, ways of working and digital support.
Start with the problem. Build only what the business needs.How we help
Where we can help.
Each area can work on its own, or connect with the others when the problem is bigger.
01
Marketing Strategy
Know where to focus and why.
For businesses that need a clear direction before adding more campaigns, channels or work.
We connect business goals and customer needs so the team has a clearer way to make marketing decisions.
Focus areas
- Business and marketing priorities
- Audience and customer groups
- Positioning and messaging
- Customer journey
- Role of each channel
- What to measure
When it fits
Explore Marketing StrategyA good fit when marketing feels busy or disconnected and the business needs a clearer path forward.
01
02
Go-to-Market
Bring ideas to market with a plan.
For a new product, service, idea or market that needs a clear path from planning to launch.
We connect the audience, value, message, launch priorities and channels so the launch follows one clear plan instead of a long checklist.
Focus areas
- Market and audience
- Value proposition
- Positioning
- Launch journey
- Role of channels and content
- Launch roadmap
When it fits
Explore Go-to-MarketA good fit when something new is ready to move, but the path to market still needs clarity and coordination.
02
03
Marketing Enablement
Make marketing easier to execute.
For teams that know what they want to achieve but need a simpler, more consistent way to get the work done.
We make marketing work easier to move through the team, with clear owners, simple steps and less wasted time.
Focus areas
- Ways of working
- Processes and workflows
- Templates and practical tools
- Rules for tools and channels
- Team skills
- Review and measurement routines
When it fits
Explore Marketing EnablementA good fit when the challenge is not only what to do, but how the team gets it done well and consistently.
03
04
Digital Marketing
Make digital channels work together.
For businesses that are active online, but their channels still feel disconnected.
We give each digital channel a clear job, based on what customers need and what the business wants to achieve.
Focus areas
- Digital channels
- Channel strategy
- Email and customer journey
- Role of content
- Customer experience
- Performance and improvement
When it fits
Explore Digital MarketingA good fit when the business is active across digital channels but needs them to work together with more purpose.
04
How it connects
A clear plan sets direction. Better ways of working make it easier to repeat. Action makes it real.
Some projects need help in one area. Others uncover a bigger need. We stay flexible and use what solves the problem instead of forcing a package.
Design
Build the plan, customer journey and way of working.
Enable
Create the tools, processes and skills that support the work.
Move
Put the work into action, learn and improve.
Build stronger skills
When the team needs stronger skills, DG Lab takes it further.
DG Lab turns the add2go approach into practical courses, workshops and training for professionals and teams.
Explore DG LabLet's talk
Not sure where to start?
You do not need to choose a service before we talk. Tell us what is happening in the business and we will start there.